The Chief Marketing Officer Journal - Volume I
In fact, the value that he placed on the Honda nameplate was the vast majority of the $4, 500 premium he paid. ... Turning to our automobile example, the service attributes may include a free-maintenance period, roadside assistance package, anbsp;...
| Title | : | The Chief Marketing Officer Journal - Volume I |
| Author | : | William L. Koleszar |
| Publisher | : | Lulu.com - 2009 |
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