The Brand Who Cried Wolf

The Brand Who Cried Wolf

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Branding has become the narrow responsibility of the marketing department, and customers have stopped believing the ads. This book shows you how to build a powerful, lasting brand. You will learn how to involve the entire organization, from sales, customer service, shipping, product design, and marketing, in the branding process. The author discusses how to create powerful, emotional, and unique experiences for others, turn every customer into an evangelist, and greatly expand your reach of influence. Use this book to define your personal and professional brand.If you do make it into a brick-andmortar, you often deal with anonymous associates or customer service clones. ... But, just because face-to-face contact, or repeated phone or e-mail contact with the same person is easier between individuals in small business ... Throughout this book youa#39;ve read about people like Verizona#39;s Michelene and Super 8 Motela#39;s Nayan Patel, people who are employees or ... What followeda€”after he had waited 15 minutes for a live person a€”was an unbelievable.

Title:The Brand Who Cried Wolf
Author: Scott Deming
Publisher:John Wiley & Sons - 2010-07-02

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